If you’ve ever been confused by these interchangeable design terms, be confused no longer! Join us as we take a close look at the subtle differences and sometimes similarities between these logo-related terms. Knowing what they are will empower you to create your own logo with greater effect and differentiate your product or services from the other creatives in your industry.
There are fine differences between an icon, mark, brand and emblem. That’s why logos can apply to organizations or movements as well as private individuals just as much as they can to commercial enterprises. That speaks to the lack of familiarity with the different terms in logo design!Ī logo goes beyond business and marketing because it’s all about promoting brand recognition. Virtually everyone (including some working in the ad business) uses these terms interchangeably at will. You’ve heard of all these logo-related terms before: Icon, mark, brand and emblem.
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